Using more hashtags on a post decreases the average Instagram engagement rate.ĥ. The average Instagram post contains at least one hashtag. Next, posts with an engagement rate of 3.5% to 6% are considered to have a high engagement rate, while very high engagement applies to posts with greater than 6% engagement.Ĥ. Posts that receive from 1% to 3.5% are considered to have an average or good Instagram engagement rate. Posts with less than 1% are considered low engagement rate. Instagram’s engagement rate benchmark is divided into four categories. The overall average engagement rate on Instagram is 4.7%, but the average Instagram engagement rate per post differs for every industry.ģ.
For 80% of businesses, the engagement rate on Instagram is their most important metric on this social media platformĢ. After all, if the audience interacts with posts advertising your products or services, they’re more likely to spend money. A high engagement rate is looked for by companies branding on Instagram because it can boost sales. On Instagram, a good engagement rate means everything. Instagram’s engagement rate is at its highest on Wednesdays: 4.4%.Tagging other accounts on a post decreases the engagement rate.
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